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Identity Group

Personalize Your Website By Applying Different Media Types

Our Websplean technology allows you the flexibility to enhance and target the user's experience based on parameters you set
Once the "splean" (our terminology for the code placed on your website) is plugged in, simply log in and choose from a list of
pre-recorded videos or custom created text, images and flash content to bring new life and functionality to your existing website.
You control where, when and how the media overlays your website.

Date & Time Intelligence

  • Visitors are greeted based on the time of day or day of week or season.
  • System determines the date and time where the user is located and modifies the message accordingly.
  • All this done automatically by our system. Use the calender boxes below to view examples:

Pre-recorded Videos

  • The WebSPlean system is based on a 'Persona' (an actor with a specific personality, image or disposition)
  • Each Persona has a number of industry specific generic messages that have been pre-recorded
  • The WebSplean system will combine the greeting message with the industry specific message
  • Personas can include normal models, comedians, impersonators and even animated characters
  • Here are a few examples. Sign up to view all the personas and videos in our system


Return Visitor Intelligence

  • The WebSPlean system recognizes return visitors and plays different messages
  • A visitor who returns within the same session will not be presented with a repeat video
  • The WebSPlean system keeps up with the number of times a visitor returns to the site and can schedule custom videos to play at specified return visits.
  • A visitor who returns to the site (within 48 hours) in another session will be presented with a return visitor message


Interactive Images & Text Alongside the Video

  • Highlight certain products, services or features by drawing attention to them alongside the video
  • Include a link to redirect the viewer to a specific part of the site
  • Unlimited separate pages like a Powerpoint presentation can be synchronized with the video
  • Does not require any changes to the website code

Video FAQ- Interactive Video Presentation

  • Add a video FAQ menu beside video with no programming
  • Menu disappears during video playback and returns on completion
  • Combine the video FAQ with synchronized graphics triggered by the video to create dynamic interactive presentations
  • Does not require any changes to the website code

Example of a site using FAQ

Interactive Forms with Video Assist

  • Solicit information from viewers with human requests and error notification
  • To see the form in action, press the form button
  • To test the human interaction press submit without any entry, or enter an invalid email

Media boxes featuring Text, Images & Flash overlay web pages

  • WebSPlean media boxes can display text, images, video and Flash animations
  • They can be set to show after a specified amount of time and be visible for a specified duration
  • The box area will be automatically sized based on the content in the box
  • They can be positioned in five different areas of the screen
  • They can be scheduled to become active on a future date

    • Demo Multiple Media Boxes

Full Screen Flash Animations

  • Capture attention with full screen Flash Animations
  • Add custom text or images to the animations
  • Have all the same scheduling features of Media Boxes
  • Media boxes, Flash Animations and Video can all be active at the same time.


Modify page content at run time

  • Any object with an ID on a web page can be dynamically replaced with different content at run time.
  • Unlike MediaBox or FullscreenFlash, LivePage replaces content that is on the web page and is not an overlay
  • LivePage can be triggered by :

    • 1. The loading of web page
    2. By cue points in the video
    3. By PPC Advertisements
    4. By keywords in PPC advertisements
    5. By a schedule (date or day of the week)
    6. By type of hardware (Iphone/Ipad)

Reasons to modify content

  • To reorder key items on the web page based on the most relevant information for a PPC ad or keyword
  • Headings and other key elements can be dynamically altered for seasonal or promotional events
  • To replace Flash elements on Apple devices so that websites do not show empty boxes

Click on the link below to see LivePage in action

LivePage Demo (wait 10 seconds to see results)

Personalize website with content relevant to keywords



Imagine if you could have a salesperson answer each click from a PPC advertisement.
Would that not improve the chances of securing an order?
Research has shown that conversions increase dramatically when content relevant to keywords is presented
within the first 20 - 30 seconds. With WebSPlean relevant media in the form of Text, Images, Flash & Video
can overlay the web page and be triggered by keywords.

How it works:


  • Client clicks PPC Ad
  • The webpage loads with WebSPlean code on it.
  • The WebSPlean code examines the 'Keyword' that triggered the Ad and loads the appropriate media.
  • If the keyword is not matched a default media set is loaded
  • After the media plays it will hide or can be setup to offer advanced options such as a Video FAQ

Schedule page events based on date or day of the week


  • Present time sensitive information such as promotions based on a schedule
  • Have the marketing department control content and not the programmers
  • Modify presentation based on time of day (eg.-breakfast, lunch dinner)
  • Highlight upcoming events with enticing media that stops playing when the event is over