Why Video Helps Conversion Rates

Conversion rates for landing pages improve dramatically when viewers are presented with important facts, quickly and concisely. Research has shown that most viewers read only 10% -15% of written content. Use of video has been proven to capture attention and direct clients towards a conversion. The introduction of video spokesperson technology has further improved conversions. The webSPlean system further enhances the use of the video spokesperson system by adding intelligence, focus and interactivity.

About Video Spokesperson

Most video spokesperson videos are coded onto web pages that play when the page is viewed. WebSPlean offers a system that allows web design proffessionals to schedule, manage and control a variety of videos with intelligent features. One of the problems with a traditional video spokesperson is the static nature of the message which can become tiresome. WebSPlean solves this problem by adding inteligent greetings that greet clients differently based on time or season. Additionally the system offers the ability to add changing messages for returning clients thereby keeping the content fresh.

Research has shown that viewers get distracted and bored very quickly with just a spokesperson video. The WebSPlean system allows web designers the ability to add presentation graphics such as images and flash along side the video to capture and hold the attention of the viewer, which significantly enhances conversion opportunities.